Marketing Communication Course

  • Start Date

    02 Nov, 2021

  • End Date

    05 Nov, 2021

  • Price


  • WiFi

    Free wifi

Event Details

At the end of the training seminar, participants will have an understanding of marketing communications as part of their PR or Marketing strategy, specifically:

  • Understand the relationship between behavioural economics and persuasion
  • Use creative problem solving techniques for better communications solutions
  • Be able to generate content and stories across a range of media
  • Create strategies and tactics that use corporate social responsibility and cause related marketing to build brand trust
  • Be able to determine and develop the ideal communications mix for your audiences



Marketing Communication – Its Value and Practice

  • Marketing communication – a brief history
  • World class examples
  • A marketing communications audit of your comms
  • The marketing communication process
  • Matching the medium and the message

Marketing Communications and Your Brand

  • The power of the brand
  • Building brand loyalty
  • Brand management and communications
  • Measuring your brand, culture and brand equity
  • Developing a content strategy
  • The communication plan

The Marketing Communication Toolbox

  • Relationship marketing
  • Creative direction and writing
  • Integrating messages – the message house
  • The psychology of persuasion and influence
  • Researching and measuring consumer behaviour

Invitations, VIPs and bringing it All Together

  • Creating A Successful Strategy
  • The importance of strategic alignment and clear roles and responsibilities
  • Customer journey focused communication
  • Optimizing marketing budgets across markets, brands and channels
  • Aligning budgets against business objectives and the market opportunity
  • KPIs and measurement and evaluation
  • Summary and Conclusion



Marketing & Sales Personnel



The training methodology combines lectures, discussions, group exercises and illustrations. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and as a result participant will go back to the workplace with both the ability and the confidence to apply the techniques learned to their duties.



1ST BATCH:                       16th – 19th March, 2021                 

2ND BATCH:                      3rd – 6th August, 2021

3RD BATCH:                      2nd – 5th November, 2021

Other Dates

Start Date End Date
16 Mar, 2021 19 Mar, 2021
Start Date End Date
03 Aug, 2021 06 Aug, 2021
Start Date End Date
02 Nov, 2021 05 Nov, 2021
  • Venue

    Alpha Partners Professional Training Conference Centre. 200, Muritala Mohammed Way (3rd Floor), Yaba Lagos.

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